The Viral Success of a Strike No One Can See
The Atlantic by Vauhini Vara
August 30, 2018
Months ago, inmates across the U.S. began planning a strike over prison conditions, including low or nonexistent wages. To start getting the word out, they didn’t target big news organizations. Instead, organizers posted about the imminent strikes to their own social-media followers. And they contacted publications with an activist bent, like Shadowproof, a press organization focused on marginalized communities, and the San Francisco Bay View, a black-liberation newspaper.
They worried, based on past experience, that mainstream outlets would emphasize that prisoners’ often anonymous accounts of the strike couldn’t be verified and the fact that the impact of the strike was hard to predict. But more radical publications, they believed, would focus on the strikers’ message, about unjust prison conditions and what should be done about them. That message could be amplified online, and picked up by bigger publications. “We intentionally went from the bottom up,” Brooke Terpstra, an organizer in Oakland with the Incarcerated Workers Organizing Committee, a group that has been supporting the strike, told me.
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